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	<title>The Ink Spot - Public Relations Strategies from Patella Ink Creative Communications &#187; Mark Schumann</title>
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		<title>Forget 2010. Are you ready for 2020?</title>
		<link>http://patellaink.com/inkspot/2009/11/08/2020-vision-your-10-year-plan/</link>
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		<pubDate>Sun, 08 Nov 2009 23:57:31 +0000</pubDate>
		<dc:creator>John Patella</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[IABC]]></category>
		<category><![CDATA[Mark Schumann]]></category>
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While catching up today with a recent issue of the IABC&#8217;s CW (Communication World), I came across an interview with the group&#8217;s incoming chair Mark Schumann, in which he challenged communications professionals to think where they want to be in 10 years.
He said:
&#8220;Throughout our profession, each of us needs to imagine where we will be [...]]]></description>
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