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A PR Problem: Michael Vick Muddies Message of Humane Society
Doggie justice.
Yesterday in New Jersey, Michael Vick gave an anti-dogfighting lecture to a group of young people at the Boys and Girls Club of Newark on behalf of the Humane Society. It was open to the media, resulting in a story at the top of The Star-Ledger’s state section. Beneath the headline is a photo of Vick speaking beside a Humane Society banner that reads: END DOGFIGHTING.
A basic job of public relations is to obtain positive news coverage for clients, and I’m guessing that the Humane Society counts this as a “good clip.”
But I see it and I cringe for them.
A PR Lesson for Tiger Woods. No Charge.
Wax Museum Tiger
Tiger Woods has announced that, due to the injuries he sustained in his one-car accident last week, he is withdrawing from his upcoming Chevron Tournament, but he continues to give a big “NO COMMENT” about the circumstances of the crash.
It’s astonishing how someone with his level of fame can be so tone-deaf in public relations.
Great Ideas from Unlikely Places
Sometimes tips and ideas for effective communications come from unlikely sources.
I got a first-rate lesson at a local elementary school science fair.
A sixth grader did a memory experiment to see what kinds of words people best remembered. First, people were shown a column of about 20 concrete nouns such as mountain, flower, desk, horse, and the like. Next they were shown a column of conceptual words – honesty, intelligence, etc. People were then asked to recall as many words as they can from each column.
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