‘Public Relations’ Archives
Mobile homes for sale. Honesty in advertising. »
They don't teach this in grad school. Take a look at this cut-to-the-quick commercial. I think it has quite a bit to teach about how honesty and humor create an interesting selling proposition in some of the least likely circumstances. My thanks to Joel Burslem for unearthing it on his Future of Real Estate Marketing blog.
Fraudulent Press Conference on Climate Change? »
Wow. Watch the fireworks fly as a sleepy press conference on climate change -- ostensibly held by a representative of the U.S. Chamber of Commerce -- is revealed as something quite different. This is the most unforgivable attempt at media manipulation I have seen this week! (Well, it's going to be hard for anyone to ever top Balloon Boy's [...]
Social Media Tip: Use Your Social Skills »
Effective use of social media often requires marketing and PR people to restrain our innate selling/pitching impulse and join the more freewheeling, conversational culture of the blogosphere. Doyle Albee, president and new media practice director at Metzger Associates in Boulder, CO, compares it to a crowded bar. If you see someone you want [...]
