‘Public Relations’ Archives
Tone-Deaf BP CEO Says: “I Want My Life »
(Click here for video.) BP CEO Tony Hayward's complaint that he “wants his life back” is the most tone-deaf comment I’ve ever heard uttered by a CEO doing crisis communications. This is what he said to Fox News yesterday: “There’s no one who wants this thing over more than I do. You know, I’d like my life back, so [...]
When a Reporter Says, “Don’t Touch »
(Click here for the video.) This confrontation between a hospital public relations person and an investigative TV reporter unfolds like a slow motion car crash. The setting: A sleepy public meeting hosted by a Northern California hospital. A local TV news crew arrives in pursuit of a story about alleged abuse of a patient gift fund. [...]
Is that Charity Worth Supporting? Here’s an Easy »
Want to know if that charity helping Haiti, or some other cause important to you or your company, is worth supporting? Here is a very simple formula that removes all the guesswork. First, obtain a copy of the charity’s most recent IRS Form 990. These are freely available through Guidestar.com. Add Line 14 (management expenses) to Line [...]
